Facebook Ads Make You the Star -- And You May Not Know It
But are Facebook users aware of the results of their so-called social actions? "When you become a fan of Blockbuster, nothing tells the [Facebook member] what that means," says Jeremiah Owyang, senior analyst at Forrester Research. Indeed, when you add Blockbuster's Movie Clique application, there is no notification that you are allowing Blockbuster to use your name and profile picture in a display ad. Owyang suggests that Facebook ought to inform users up front and make it very clear what "becoming a fan" entails, or change the system to an opt-in model. Currently, there is not even any way to opt-out of participation in Social Ads, other than by avoiding associating yourself with any corporate brands on Facebook.
Whole article here.
Labels: advertising, facebook
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