Grown in glasshouses, pineberries start off green, gradually turning paler as they ripen.
When the fruit is sweet and juicy enough to eat, the flesh is almost totally white but studded with red seeds - the reverse of the usual variety.
The pineberry is said to combine the shape and texture of a strawberry with a flavour and smell closer to that of a pineapple.
Read the whole article at The Daily Mail, found via Geekologie.
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It's April 1st my friend. Wikipedia has the background on this joke:
http://en.wikipedia.org/wiki/Pineberry
It's a company named Pineberry doing marketing online.
Damn, cut me some slack.
The Daily Mail article has a date of March 31 at about 1 in the afternoon.