Let me preface this by saying that I LOVE Cheetos. I could eat them all day long. Really. I don't like Cheese Puffs - I like Cheetos.
But this, this makes me never want to eat them again. This is disgusting. WTF were they thinking? What is with making food/snacks (ala Planter's Peanuts) as unappetizing as humanly possible. Don't you want the opposite effect on customers??
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Ok lets go with the Cheetos thingamagig. So there's the Cheetoh's Underground Shtick. I dig it to be honest because in snack foods, soft drinks and candy bars you have free reign to do pretty much whatever you want creatively as long as you get the public's attention right? Fine. So we see the ad... first thing off the bat, I'm not making anything up, just look at the damn ad. The Chester Cheetah is talking with a British Accent... WHAT THE FUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU...... That being firmly established, a snoring guy gets silenced via two well placed cheetohs. Don't worry, you're not the only one confused and hinting at some good gaggage... then ... it's over... I'm left pondering if the only good thing those deep fried cheese flavored tofu clubs are good for is plugging the nostrils of some annoying co-pilot, if you will. To be honest, yawn..... The over usage of britton accents in the US is disguting by its own merits and not because I dislike the accent, hell I love it Beckinsale style all the way, but if you're going to appeal to an apparently savvy teen demographic, why use a tried and true tactic as done in the Star Wars franchise or even a quasi Matrix shtick where some trendy rebels had some good ole English accents going (hell V for Vendetta anyone). Teens and consumers should know better or not care so to me it's a moot point at best. And in the end, as many of the snack food, soft drink, and candy bar adverts, you're left going WTF and was this really worth it.
So my main comment..... is this really that different from most snack food ads that do or don't get any praise? Is there a formula? or is everyone just going nuts? Hmmm.....
Cheers though luv
ciao
by the by... I'd pay to see the Cheetah screw the stewardess. :D
The cheetah is trying to bang a stewardess, who seems more than willing. They are in pre human-feline sex mode as he gives her a massage. But Kimberly and snoring man are messing with his game. His sinister "rock-a-bye baby" at the end is the set-up for the "action" about to ensue.
So, cheetah is seen as "cool" by the young male demo, and they buy Cheetohs more than Kymberleigh.
I am posting anonymously so as not to reveal my true identity, ya'll. But I just want to say that back when I worked in advertising, Frito-Lay was one of my accounts. They were the WORST FUCKING CLIENT EVER. I do not know this for a fact, but it's possible that the client dictated the whole thing.
But the spot does suck. Instead of sticking the Cheetos in the guy's nose, why didn't she just take a bite of one and have the crunching sound wake the guy? Then, at least they'd be showing off a product attribute.
But what do I know? I'm just a shovel salesman.
@joker - Now, the new Chester Cheetah I kinda like. He's creepy. But I mean, he was always a little creepy even in animated form. But I'd agree that the WTF? factor wasn't worth making me throw-up.
And yes, I think this is different - if anything can go for cheap gags and a surprise factor it would be snack foods and soft drinks - but do those cheap gags have to be vomit-inducing? You can be funny, creepy, whatever without associating your product with something absolutely disgusting.
@jetpacks - We'll see if he's cool to middle-schoolers. I wonder if I'd be allowed to show those kids. And you have no idea how much I eat Cheetos. :p
@anonymous - I'm glad you agree with me. :) And... that was exactly what I was thinking. Best part is their crunchy deliciousness. I don't want to waste my crunchy deliciousness up some guys nose. EWWWWWW.
Besides, you're one awesome shovel salesman. :D
That stewardess has a great rack...she got that MILF thing going on!!!