Thinking in vain...

The ability to dip would be kind of awesome.

The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open. Now ketchup giant H.J. Heinz Co. is unveiling the first major packaging change to the to-go condiment.

The new design has a base that's more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet.

Cool concept, do you think they thought about the fact that Madonna looks like she'll eat my soul?

That graphic makes me happy. It's for a line of preserves, very smart and simple. Looks great on the container too.

Full packaging at Lovely Package.